EDITORIAL DESIGN
Wanderlust
When planning a trip, one can turn to magazines such as Travel and Leisure for a source of inspiration. However, Travel and Leisure's targeted audience is an older, more affluent audience than many of the other travel magazines target as well.
Wanderlust, is a magazine that highlighted affordability, excursions, nightlife, fashion, and dining for a young adult audience.
Magazine Moodboard
The aesthetic of this magazine was young, bright, vibrant.
Persona
I created a persona that embodied the fun lively spirit of a twenty-something ready to travel and see the world while on a budget.
Logo Iterations
I started to play around with the name Wanderlust since it has that whimsical and sensual feel at the same time. The flexible branding was a great exploration because it allowed for new textures and prints and color combinations for the magazine to progress.
