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Most of the new students in any college city, especially Oxford, take pictures to post on social media in front of the same three locations, however, there are plenty of other places in the Uptown area that are picture-perfect. With a self-guided tour, I wanted to highlight these areas to solve this problem.


This tour is completely self-led, as well as completely walkable. It includes locations, wardrobe, caption, and pose suggestions. Also, included in the map are places that can be used as changing rooms in between shoots.

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My sketches consisted of large numerical values for each stop as well as full paged images from the location. 

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Booklet Moodboard

The aesthetic of this booklet was clean, crisp, modern layout. 

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Location Moodboards

I created specific style boards for each location since each place exuded a different aesthetic, creating options for the user to find which location would fit their aesthetic the best. 

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Logo Iterations 

The name and logo were meant to be simple and thin for visual simplicity. Finding the balance of hierarchy and layout was the biggest point of difficulty so it read properly. 

Final Deliverables

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