top of page


Working with Proctor and Gamble, we were tasked with creating a middle quality, middle priced, direct to consumer paper towel brand titled Essentials.


The process of creation was different because we were assigned a sketch from another person on our team based on three style boards created for us.

Screen Shot 2021-10-21 at 6.31.15 PM.png

Original Attempt 

My original attempt had a sketch with an asymmetrical curve design that was extremely hard to work with. I interpreted this into this curved gradient blocking. 

Logo Iterations 

The main goal for this rebranding was to keep it clean and simple. That was my basis for the slogan of this brand. 

Screen Shot 2021-10-21 at 6.01.03 PM.png

Packaging Moodboard

The aesthetic of this remodel was simple, clean, crisp and organic.

Screen Shot 2021-10-21 at 6.23.59 PM.png

Final Deliverables

bottom of page