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I was approached by a client that was starting their own business focusing on offering lessons to teach customers how to ride an Efoil, a stillwater surfboard. The customer expressed that they wanted an illustrative, bright logo to compete alongside the competitors in their market. 

For them, I had created a brand guideline as well as a proof of concept for a website. 

Bayefoil Logos-07.png
bayefoil iteration 1.jpg
bayefoil iteration 2.jpg

Final Deliverables

Logo Iterations

The client asked for something minimalistic and professional yet fun like the activity of foiling. They asked for the color palette to resemble the water sky and sand. 

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