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SYSTEM BRANDING
Atlantis
2650 Anniversary
With the sinking of the City of Atlantis said to be 2650 years ago, the inhabitants want to invite the citizens of Earth to the secret location of the underwater Atlantis for a welcome event. For this event, there is product design, merchandise design, system design, as well as editorial design.
Magazine Moodboard
For this project I wanted to capture the fluidity of the underwater and the bright contrasting colors of an advanced civilization.
Logo Iterations
Bold typography was used to emphasize the important information paired with the tin typography for supporting information. The symbol then used in the background of the city sal was derived from the Disney movie Atlantis and the letter A in their secret code.
Final Deliverables
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